There is A TON of music available out there for streaming, and a ton of people streaming it. Does this translate to sales? No, it does not.
Over the past two months Jeff Sherman and I have been putting
his music and
the music of his band Glass up on Bandcamp. Bandcamp provides stats on how many "plays" you get, how many "sales" you get, and the "sources" of where those people came from. In the case of Glass, he's gotten 388 plays... and exactly
2 sales. Traffic (553 visitors) has come primarily (291 of them) from direct URL entries (from people who heard about Glass somewhere), 153 from Facebook (where Jeff has posted new release notices to over a hundred Facebook groups), 25 from right here at PE, 17 from Google searches, 8 from Bandcamp searches, and so forth.
That's a fair amount of traffic, but not so many sales.
So last week we decided to try out DistroKid, who for $20/yr will post unlimited music to a whole bunch of streaming services (many of which I've never even heard of):
The process was not too onerous, just a lot of re-typing. We'll see if this raises his profile any. I was already able to listen to a Glass album on Pandora, which was pretty rad.
At this point, with physical media essentially dead (for anybody under 60), our goal is not to sell a lot of CDs. It's to get his name out, to lay the groundwork for the next release, and to find a home for his vast catalog of prior recordings which have so far mostly seen only the inside of Tupperware bins in his bedroom.
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